DesignBrand & social creative
ICB Labs: Visual Content
In-house campaign and social creative for ICB Labs FZCO in Dubai, produced on a fast content cadence.
Working with internal teams to turn campaign goals and brand direction into finished visual content for digital and corporate use. Social creative sized and adapted per platform, kept consistent against the brand.
The production rate was the constraint more than the craft, so the workflow leaned on AI-assisted tooling for concepting and iteration while the final execution stayed hand-finished.
What I did
- Campaign and social creative across platforms
- Brand-consistent visual systems for digital and corporate use
- AI-assisted concepting inside a fast production cycle
Stack
- Adobe Photoshop
- Adobe Illustrator
- Canva